Still, when you let the clichés fade into the background this is a master class in what the mainstream wants for a soundtrack in 2010. Sounds good, and the album does the whole way through, but lyrics are a sore point and when ballads appear to help round out the effort, Cruz’s Coldplay-big soundscapes just help emphasize how his words are trite. while as a producer Cruz is the Akon-meets-will.i.am-meets- Xenomania package that radio and record labels have dreamed about. The hooks are plentiful on Rokstarr and infectious as they come. Make that R&P with some rap and dance music flavors along with A-list guest stars like Ludacris (the glittering single “Break Your Heart”) and Kesha (the naughty club workout “Dirty Picture”). Taio Cruz creates futuristic, vibrant, and supremely polished music that’s split so evenly between R&B and pop that you might well call it R&P. One of those artists where the forward slashes keep coming - singer/songwriter/producer/label owner/etc. Purchase and download this album in a wide variety of formats depending on your needs.
